I’ve posted in the past about Second Life’s amazing ability to draw attention well beyond what their population merits. This trend seems set to continue – Big Brother (the TV show) is set to hold a contest inside of Second Life.

Imagining a reality show set in a Virtual World has interesting ramifications. On one hand, the frozen, static faces of an MMO avatar cannot hope to capture the true magic of reality television: the inadvertent bitchface on a contestant’s face when another contestant has done something truly repugnant.

On the other hand, the level of repugnancy can only be high, when you combine the standard reality TV contestant’s desperate need for attention with the anonymity that the web provides.