I’ve got to hand it to Second Life. They know how to keep the buzz going. Even despite their recent problems with grey goo and credit card problems, they manage to keep their presence up. Second Life recently announced their millionth login. Of course, that stat isn’t all too meaningful, given that SL is free to play, and has little relation to how popular the game is on a given night. According to their front page, they have 11,ooo people playing right now, giving them a concurrency of about 1%. That would be pretty awful for a standard subscription-based game, but again, the free model changes all the rules.

What’s more intriguing are the number of other corporations that have bought into the idea that Second Life is the place to be: Coolzor has the rundown of companies that have bought in. The list includes Reuters, CNet, Adidas, Reebok, American Apparel, and some advertising agencies. Again, that’s to reach 10K users. People over on Terranova seem interested mostly in talking about Second Life as a creative genesis, but to be honest, Coolzor’s tour of Second Life makes me really happy with the men in tights games – at least in WoW, no one’s going to try to sell me shoes.

Original comments thread is here.