Why Shut Down OMGPOP?

Buried in the article describing how, rather than being sad about being laid off, most of Zynga New York (formerly OMGPOP) descended into deliriously happy bacchanalia, is this stray observation:

It was hard for the New York office not to take Zynga’s layoffs personally. Mark Pincus said in a company-wide memo that the cuts would aid Zynga’s mobile-first strategy…  But hardly any of the desktop-first Farmville 2 team, comprised of former Facebookers, had been let go.  “We thought, ‘You just laid off your most talented mobile team,'” the former employee says. “We were totally under-utilized.”

OMGPOP is, of course, the company most famous for perhaps Zynga’s most famous mobile game, Draw Something.  That being said, scuttlebutt is that OMGPOP did the web version and contracted out the mobile version to a contract studio, and then refused to let that team advertise that fact.  Which, if true, is interesting in the karma department.

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