So the most annoying thing about the Steam Sales last week was the number of people I saw on various message boards who wished that they could get these awesome Steam prices for games on their console. *sigh*
Some people doubt that Microsoft would reduce prices with the frequency and voraciousness of Steam. I disagree. The reason: Steam exists. Once both are digital and therefore roughly equivalent in terms of all other costs — well, if you have a choice to buy Assassin’s Creed IV on Steam for $30 bucks, or on the XBox One for $60, which would you choose? If Microsoft One really wants to go fully digital, these kinds of discounts are inevitable.
There is another movement by the fans to get Microsoft to set prices for online games to be $10 dollars cheaper on launch day of a particular game. This is a good thought but less likely, at least initially. For the most part, pricing for games is set by the game publishers themselves, not Microsoft, and companies like Electronic Arts and Ubisoft are not willing to screw over Gamestop and Wal*mart in favor of digital until they are sure they don’t need those retail partners anymore, and until Playstation comes onto the digital bandwagon, that’s not going to happen. It is something Microsoft would be reasonable to try for their first party exclusive titles, since assumedly they’ve already burned that bridge to the ground.