With Microsoft cornering the online console space, and Nintendo going for the unique control scheme, it seems that Sony has found it’s own niche in the console space: directly trying to corner the ‘What the Fuck’ market.

This can be the only possible explanation for some of the ads coming out of Sony in the last week. Most notably, this refers to the Creepy Ass Chucky Ad that played last night during the World Series: Kotaku has the vid there, as well as the commentary.

It seems what the advertisement is saying is that the PS3 will cause your toys to come to life. Upon becoming sentient, these toys will go into the kitchen and remove a knife from the drawer. It will then creep to the bedroom where you’re sleeping and, before you can wake, it will blind you, deafen you and cut out your tongue. The next hours will be spent cutting away wet pieces of you and you will experience it all in a black world sensationless but for your own terror and agony. Buy a PS3.

Even more enigmatic is this other 3 minute commercial involving watching grandma make her tea. Not explained in either of these ads: why you should spend $500 bucks for a console that, as of yet, doesn’t seem to have any buzzworthy launch titles when you could instead pay half that and get a Wii. Which unlike the PS3, looks like it might actually be in stock.

Original comments thread is here.