I’ve pointed out before how 25 to Life has gotten abysmal reviews. This article talks about how the game’s sales are being fueled by the controversy stoked by game activists. The part that made me chuckle was this quote from a publicist for the game:

“Frankly, it is not a good title and under normal circumstances it would not be selling as well,” said Michelle Curran, a public relations director for Eidos, the British producer of the game….When the game was released, Curran said, the company did nothing to promote it.  There were no TV ads, magazine campaigns or other promotions. The company did not think the game had much potential.

And that’s the publicist talking.